FOUNDERS Value Proposition Canvas

The Value Proposition Canvas by Strategyzer is intended to define your customer profiles, visualize the value you create & help you achieve PMF across two focuses:

1. Value Map → Captures how you create value for yourCUSTOMER.

2. Customer Profile → Captures how you create value for yourBUSINESS.

By applying this canvas to your business, you will have a better overview of how the value you create for your customers interfaces with the business model you aim to make money with.

How to use FOUNDERS Value Proposition Canvas

Always start with the Customer Profile first and proceed anti-clockwise from Jobs to be done, pains, and finally gains. Then apply the same process to the value map.