Google Ads Manager OS Notion Template

Google Ads Manager OS Notion Template

As a consultant and Google Ads account manager, I’ve worked on many Google Ads accounts spending up to 6 figures a month on advertising.

There are many common pitfalls and mistakes that accounts make that can be easily fixed to see almost immediate improvements in ROI and new customer acquisition.

I’m sharing a tool that allows small to medium e-commerce brands a way to manage their account spend, performance and campaign strategy, and learn what the most optimal setups are for their goals, as well as what software (free and paid) top agencies are using to beat the competition and get the most return from their clients' spend.

Become a PPC Pro and unlock the potential Google Ads can have for your business.

Google Ads Manager OS

1. Manage: Track account performance & budget

2. Plan: Create account goals, outline campaign strategies & monitor testing

3. Grow: Discover what actions can create immediate results for your account

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What's inside?

📘 Resources: Access knowledge & tools to get the most out of your Google Ads spend and beat the competition in 2024.

🚀 Growth: Discover ways to improve your ad reach and ROI, allowing you to find new customers at a cheaper cost.

🔍 Best Practices: Explore best practices for each campaign type and ad format, maximizing ad performance/ROI and ensuring you gain an advantage over other brands on the search results and ad auctions.

🏆 Goals / Tasks: Define business goals and manage tasks efficiently. Quickly create and track to-do items for your account or business as a whole.

🎯 Targets: Set and track your targets effortlessly by inputting budget, revenue, and/or order goals.

📊 Overall Performance: Track your overall account and campaign's performance against targets and over time.

💰 Campaign Budgets: Optimize campaign spending by assigning budgets and setting daily spending limits. Utilize the provided calculator to determine optimal budgets. Understand budget pacing with the daily spend column.

⇵ Spend Forecast: Based on current spending, see if you're forecasted to spend over or under your assigned budget.

📊 Campaign Performance: Evaluate individual campaign performance with calculated CPA and ROAS. Customize KPIs based on campaign objectives and strategies.

📈 Graph: Link the Overall Progress Tracker and budgets to a free ChartBase account. Easily see budget splits and track spend, revenue, and ROAS over time (instructions provided).

🚀 Strategy: Manage your account structure efficiently. Set clear objectives and KPIs for each campaign and what keywords and ads to use.

🧪 Testing/Projects: Enhance account performance through strategic testing and projects. See your active and upcoming tests in the timeline view with a place to record results and test purposes for informed decision-making.

✍️ Ad Copy & Keyword Manager: Easily keep track of the performance of your campaign ad copy and keywords to find what works the best to drive sales for your business.